Why infocopywriter
Twenty years inside the world your audience cares about.
I'm Becky West, a B2B copywriter and life long student of personal growth.
I know the hope that comes with discovering a new possibility. I know the messy middle too. That lived understanding helps me write copy that respects the journey, honours the reader, and stays true to the work you do.
My training through AWAI's B2B Writing Apprenticeship gives that heart a professional foundation. The result is thoughtful copy shaped for knowledge companies I trust, admire, and respect.
Becoming a B2B copywriter has been an exciting journey. But realizing why... that's what brings it home.
The story behind my why.
I have always loved personal development, personal growth, and what I call entrepreneur @ heart leadership.
To start, well, it was a whole new world. And, as I delved into it, my curiosity got the best of me. Thank goodness!
The more I explored, the more smitten I became with everything I could learn about personal growth, personal development, and the entrepreneur within the knowledge industry.
Looking back, that is now the big picture. It wasn't always like that, as I'm sure you know, when your heart is crying for you to grow.
The initial reason behind my why of personal development and personal growth makes me feel so grateful to the knowledge industry. I am beyond excited for what this means today.
After all the starts and stops of building my website over the past twenty years, I've never felt so calm. No matter what I need to tackle or learn, the time I'm spending to express who I am and what I can offer feels beautifully aligned.
I've unconsciously chosen B2B copywriting since first taking Steve Slaunwhite's Secret to Writing High Performance B2B Copy through AWAI back in May 2009 because of my very first experiences of what I saw in each "entrepreneur @ heart" — their excitement, their passion, and their desire to really serve their customers. Such empowerment!
I have humongous respect, admiration, and gratitude for those companies in the knowledge industry, who to this day, make a vast difference in my life.
What this means for you is copy your customers can relate to, written by someone who understands the personal-growth journey from the inside.
Whether the goal is to help you build trust with your customer or maintain the great relationship you already have, herein lies my experience.
From hesitation, uncertainty, or fear... the roadblocks of their journey to celebration of crossing the finish line... our destination.
That is my goal for you!