B2B Copywriting for the
knowledge industry
Words for the Beauty of Breakthroughs
Words for the Beauty of Breakthroughs
I help personal growth and personal development companies turn meaningful ideas into copy that makes people feel seen, ready, and fired up to say yes.
wHY B2B COPY? wHY INFOCOPYWRITER?
No other career choice could ever come close.
It is my favourite thing to do. It's my favourite way to give back. So why B2B? It came as a flash of insight and I couldn't stop smiling. Twenty years inside the world of personal growth is why.
wHY B2B COPY? wHY INFOCOPYWRITER?
No other career could
ever come close.
It is my favourite thing to do. It's my favourite way to give back. So why B2B? It came as a flash of insight and I couldn't stop smiling. Twenty years inside the world of personal growth is why.
start with one meaningful step
Featured Introductory service
Customer Engagement Article
One Message...
A thoughtful place to begin. Start with one message that matters, without having to commit to something bigger.
One Focused Conversation...
A focused article that turns one important message into something your customer can use.
One Stronger Connection.
Give your customer something worthwhile while strengthening the relationship you've already built.
what i can create with you
3-Article Authority Pack
One theme. three connected conversations.
How-to
Teach. Guild. Help.
Help your customer know what to do next and feel more confident doing it.
Story Lesson
Connect. Reflect. Learn.
A real story gives your customer something to relate to and a lesson they can take with them.
Real Results
Show. Support. Build Trust.
Show what's possible through real customer results that strengthen trust in your message.
Frequently Asked Questions
What services do you offer?
I offer b2b sales copy including website pages, landing pages, online ads, and emails. I also offer b2b content creation including articles, social media posts, blog posts, video scripts, and presentation slides.
Why would I want to hire you over another copywriter?
Good question, I am not for everyone. I am for companies within the knowledge industry whose passion is to empower and make a positive difference in the lives of their customers. It is because of these companies I have a unique ability to write from the lens of the beauty of breakthroughs.
Do you use AI?
Yes, I do use AI. I use AI as a thought partner. In short, for the left side of the brain activities. And also, once I've created something, right side of the brain activities, (my favourite part of being a creative : ) I can chat with AI to fix common errors. My AI has instructions not to change what is written in my voice. Which means you can be rest assured, should we work together, that I will use AI with respect to your "voice" as well.
How up-to-date are your copywriting skills?
2026 has been a year of upgrading my skills. Proud to share...
✦ Completed the B2B Writing Apprentice program led by award-winning copywriter Steve Slaunwhite, mastering advanced B2B copywriting techniques.
✦ Developed a professional portfolio showcasing persuasive B2B and AI-assisted copy, demonstrating skills tailored to business-to-business marketing needs.
✦ Earned my AI Advantage Bootcamp Certificate of Achievement.
How do you begin working with a new client?
I reach out directly to knowledge-industry companies whose work resonates with me. If there’s mutual interest, we begin with a conversation about your goals and whether an article project would be a good fit.
See how i think, write, and create with...
Research. Tools of the Trade.
Marketing Email | Newsletter Article | Promoted LinkedIn Post | Case Study | Promotional Video Script
Explore my B2B training portfolio developed during AWAI’s B2B Writing Apprenticeship.
have a project in mind?
Let's Create Words that feel true to the transformation.
Tell me a little bit about your company, your audience, and what you're hoping to create. Where do you see your customers losing momentum? Let's begin there.
have a project in mind?
Let's Create Words that feel true to the transformation.
Tell me a little bit about your company, your audience, and what you're hoping to create. Where do you see your customers losing momentum? Let's begin there.
