b2b copywriting for the knowledge industry
Words for the Beauty of Breakthroughs
I help personal growth and personal development companies turn meaningful ideas into copy that makes people feel seen, ready, and fired up to say yes.
Personal Growth ✦ Personal Development ✦ Entrepreneur @ Heart
I don't write about personal growth. I write from it. —Becky W.
It is my favourite thing to do. It's my favourite way to give back. No other career move would ever come close.
Why B2B? It came as a flash of insight and I couldn't stop smiling. My training through AWAI's B2B Writing Apprenticeship is my how.
Twenty years inside the world of personal growth is my why. And that why is what really gets me.
what i can create with you
Your Ideas Already Have Heart.
Let's Give Them Words.
Articles & Thought Leadership
Clear useful stories that hep your ideas travel further and give your audience something meaningful to take with them.
Emails & Campaigns
Sales Copy: Warm, purposeful messages that nurture trust, deepen connection and help the right people feel ready to take their next step.
Presentations & More
Human-centered copy for content creation including video scripts, blog posts, and social media posts, as well as the moment when the breakthrough needs words.
start with one meaningful step
— Featured Introductory service —
Customer Engagement Article
Customer Engagement Article
✦ Focused First Project
Written to speak to what may be holding your customer back helping move them through fear, overwhelm, or uncertainty toward one meaningful next step.
Repurposed Email Series
✦ A Natural Next Step
It's central message and humanness developed into an email series that fits naturally within the onboarding you already have in place.
Customer Re-Engagement Sequence
✦ A Fuller Possibility
A sequence shaped around your customer and program helping them reconnect, participate, and keep moving forward.
A focused place to begin when your customers are saying yes, but not yet taking their next meaningful step.
Frequently Asked Questions
What services do you offer?
I offer b2b sales copy including website pages, landing pages, online ads, and emails. I also offer b2b content creation including articles, social media posts, blog posts, video scripts, and presentation slides.
Why would I want to hire you over another copywriter?
Good question, I am not for everyone. I am for companies within the knowledge industry whose passion is to empower and make a positive difference in the lives of their customers. It is because of these companies I have a unique ability to write from the lens of the beauty of breakthroughs.
Do you use AI?
Yes, I do use AI. I use AI as a thought partner. In short, for the left side of the brain activities. And also, once I've created something, right side of the brain activities, (my favourite part of being a creative : ) I can chat with AI to fix common errors. My AI has instructions not to change what is written in my voice. Which means you can be rest assured, should we work together, that I will use AI with respect to your "voice" as well.
How up-to-date are your copywriting skills?
2026 has been a year of upgrading my skills. Proud to share...
✦ Completed the B2B Writing Apprentice program led by award-winning copywriter Steve Slaunwhite, mastering advanced B2B copywriting techniques.
✦ Developed a professional portfolio showcasing persuasive B2B and AI-assisted copy, demonstrating skills tailored to business-to-business marketing needs.
✦ Earned my AI Advantage Bootcamp Certificate of Achievement.
How do I get started with your services?
Simply reach out via our contact form, and we'll schedule a time to discuss your project and how I can help you with copywriting.
See how I think, write, and create.
Inside you'll find a example of an email, LinkedIn ad, article, case study, and a video script.
One of best parts in creating this portfolio was receiving feedback on each piece. Another favourite part was the delight in how each b2b marketing piece came together after researching the target market... combine that with refreshed b2b copywriting skills : ) and I was one happy camper! Enjoy!
— Becky West
infocopywriter
have a project in mind?
Let's create words that feel true to
the transformation.
Tell me a little bit about your company, your audience, and what you're hoping to create. Where do you see your customers losing momentum? Let's begin there.
I don't write about personal growth. I write from it.
How copy meets your readers where they are in your customer journey.
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